UKCP Psychotherapist · Therapeutic Coach
The problem was never your effort. It is strategy built around how your brain actually works.
Years of experience
I coach adults who already have, or strongly suspect, ADHD or AuDHD. We build practical strategies for focus, time, follow-through and daily life. I do not diagnose or assess ADHD, as that sits outside my UKCP scope.
For a formal diagnosis, speak to your GP about an NHS referral or a private ADHD assessment provider. If you already know how your brain works and want practical support to thrive, you are in the right place.
This is for you if you already have, or strongly suspect, ADHD and want practical support to thrive.
You know self-care matters, so why does it always come last? The late-running mornings, the half-finished tabs, the rest that never quite arrives. This is not a character flaw or a lack of willpower. It is an executive function pattern, and once we understand why your brain resists, we can build practical strategies that work with it rather than against it.
We make rest and basics something you build a system around, not something you keep hoping to get to.
We plan around your real energy through the day, so the hard things land when you actually have capacity for them.
We protect the relationships that matter, so connection stops being the thing that quietly gets dropped when life gets full.
Then this is probably a good fit. No pressure and no programme to commit to. Just a conversation about where you are, even if the answer turns out not to be me.
Most ADHD advice is willpower and productivity hacks. Mine starts from how your brain actually works, with the clinical depth to hold what sits underneath the struggle.
This page is coaching. Here is how coaching, therapy and a formal ADHD assessment differ, so you can see which one fits where you are.
| At a glance | Coaching · What this page is | Therapy · A separate service | Assessment & diagnosis · Outside my scope |
|---|---|---|---|
| What it is | Practical, neuro-affirming strategies for focus, time, follow-through and daily life, built around how your brain already works. | Clinical treatment for the feelings underneath, such as DBT for emotional regulation, anxiety, low mood or long-standing self-criticism. | A formal clinical evaluation to confirm whether you have ADHD, often the route to a diagnosis and medication. |
| Who it's for | Adults who already have, or strongly suspect, ADHD or AuDHD and want practical support to thrive day to day. | People carrying emotional weight or dysregulation that needs treatment, not only strategy and structure. | People who need to know whether they have ADHD, or want a diagnosis for medication, work or study. |
| What I provide | One UKCP-registered clinician throughout, from £350 a session. ✓ Yes, this is my service |
I am a UKCP psychotherapist. If therapy becomes the better fit, I will say so and we can switch. → Only if it fits |
This sits outside my scope. Speak to your GP about an NHS referral or a private assessment provider. ✕ No, this is your GP |
Getting started, and getting finished, without relying on last-minute panic.
Working with how you actually experience time, rather than fighting it.
Spotting the early signs and building room to recover before it tips over.
Practical coaching for the emotional side of ADHD. If deeper therapy fits better, I will say so.
Small, durable habits that hold up in a real week, not a perfect one.
Using interest and momentum on purpose, instead of waiting to feel ready.
A simple, neuro-affirming way of working. Three steps, revisited as the work deepens.
We map your wiring and what is really getting in the way, without judgement and without the shame.
We build strategies and supports around how you actually work, so they hold up on the hard days too.
You grow into a steadier, more self-trusting pace, with strategies that stay yours long after we finish.
Clear, transparent fees with no long-term programme lock-in. The first step is always a free 20-minute consultation.
Starting from
£350
Studied CBT at King's College London
I am Sabbir Ahmed, a UKCP-registered psychotherapist and EMCC-accredited coach. I trained in the NHS at the Tavistock and Portman, studied CBT at King’s College London, and I have spent more than 20 years in mental-health services and private practice.
When we work on your leadership, I can also work with what sits underneath it: the pressure, the self-doubt, the patterns that quietly shape how you lead. I draw on CBT, DBT, psychodynamic and systemic training, and on lived experience as much as theory, as an immigrant and as the father of an autistic son.
I am not easily intimidated by seniority, and I will challenge you as readily as I support you.
Sabbir is not dogmatic and goes beyond how he was taught. I find it easy to relate to him, and he is incredibly accommodating.
App Developer, Founder of Bulle
His commitment to empowering his clients shows in the practical tools and strategies that extended beyond our sessions.
Corporate Lawyer, London
Before starting with Sabbir I was struggling with time management, low motivation and constant overthinking. Now I spend more time with loved ones and make more productive use of my time.
Bayes Student
Questions about addiction therapy.
No. This is coaching, not assessment. I do not diagnose or assess ADHD, which sits outside my UKCP scope. For a formal diagnosis, speak to your GP about an NHS referral or a private assessment provider. I coach adults who already have, or strongly suspect, ADHD.
It is ADHD coaching for executive function and daily life, informed by more than 20 years of clinical practice. If therapy becomes the better fit, for example DBT for emotional regulation, I will say so and you can switch pathways.
We start from how your brain actually works and build strategies around it, rather than trying to force a neurotypical system. Strengths-based, and never shaming.
From £350 a session. Packages are on the fees page. We work week to week, with no programme lock-in.
Most clients notice meaningful change within 6 to 8 sessions, and we review progress regularly to keep the work to what is genuinely useful.
In person at 96 Harley Street in the West End or at 335 City Road in Angel, or online across the UK and internationally. Many clients use a mix of both.
No. Medication advice sits outside my UKCP scope, and that is a conversation for your GP or psychiatrist. Coaching works alongside it.
In person at 96 Harley Street, in London’s established medical district, a few minutes from Oxford Circus, Bond Street and Regent’s Park, or at 335 City Road in Angel, a short walk from Angel station. Or online, wherever you are in the UK, with the same clinician either way.
Harley Street: 96 Harley Street, London W1G 7HY
London City Road: 335 City Rd, London EC1V 1LJ (Angel)
Online: Secure video sessions UK-wide and globally
Book your initial consultation today and take the first step towards clarity, confidence and lasting change.
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