Harley Street W1 & Angel EC1, plus online UK-wide & internationally.
Harley Street W1 & Angel EC1, plus online UK-wide & internationally.
SABBIR AHMED · Registered Psychotherapist (UKCP) & EMCC Therapeutic Coach
Replace constant self-criticism with calm, clear confidence within weeks.
Over 1.5k+ Lives Transformed
SABBIR AHMED · Registered Psychotherapist (UKCP) & EMCC Therapeutic Coach
Replace constant self-criticism with calm, clear confidence within weeks.
Over 1.5k+ Lives Transformed
Find yourself struggling with last-minute sprints, missed steps, time blindness or overwhelm?
The constant self-criticism is exhausting.
What if you could meet deadlines calmly, stay on top of priorities, and finish work with energy to spare?
Adults with ADHD and AuDHD often know what to do, but often struggle to do what they need to do consistently. That’s where neuroaffirming coaching comes in.
I help you work with your brain’s natural strengths, not against them. Together, we’ll create achievable routines for focus, planning, and follow-through that don’t rely on willpower alone.
I offer coaching in-person at Harley Street and City Road practices in London, in addition to online coaching UK-wide and internationally.
Therapeutic Neuroinclusive Coaching for ADHD, AuDHD and Dyslexia
You know exactly what you need to do.
The exam is next week. The deadline is tomorrow. The conversation needs to happen. And yet, you don’t do it.
Instead, you scroll. You tidy. You start something else.
There’s a strange relief in avoidance, even as the dread builds underneath.
Then comes the shame spiral: “Why can’t I just do the thing?” You promise yourself tomorrow will be different. It rarely is.
This isn’t a discipline problem: it’s an executive function pattern. Neuroaffirming coaching helps you understand why your brain resists, and build strategies that work with your wiring, not against it.
No more white-knuckling through willpower alone.
What keeps getting sacrificed:
The frustrating truth: the things that would actually help you cope. such as rest, movement, and connection, are the first to go when pressure builds.
Your ADHD brain prioritises urgency over importance, so work always wins. You end up depleted, disconnected, and wondering why you can’t just “get it together” like everyone else seems to.
Self-care as non-negotiable:
Systems that protect your wellbeing, not just your productivity
Energy management:
Work with your brain's rhythms, not against them.
People before tasks:
Prioritise relationships as essential, not optional.
I can help you overcome the fears and obstacles in your life.
About Me
I know what it’s like to feel stuck, doubted, and unsure if things will ever change.
I arrived in the UK as an immigrant, working days and evenings while struggling to pay my psychotherapy training fees. When my son was diagnosed with autism and excluded from multiple schools, everyone said to I and my wife to lower our expectations; we didn’t.
We believed in him fiercely, and today he has two Master’s degrees from top Universities and currently he’s working with me in our family-run home care business.
That experience is at the heart of how I coach. With over 20 years’ experience in the NHS and private practice, and training from the Tavistock and Portman NHS Trust and King’s College London, I combine clinical depth with real understanding of what it takes to transform your life.
If you’re ready for someone who’s been through struggle and knows the way forward, I’d be honoured to support you.
Sabbir is not dogmatic and I think he goes beyond how he was taught to be a therapist. Sabbir and different backgrounds and yet I find it easy to relate to him. Also, I feel he is very supportive of the going and interested in. Sabbir has been incredibly accommodating with me and I’m very grateful to him for that.
Delighted to be working with you Sabbir!
H
App Developer, Founder of Bullet
Sabbir’s professionalism and expertise have been instrumental in navigating various aspects of my life. What sets Sabbir apart is his commitment to empowering his clients. He provides practical tools and strategies that extended beyond our sessions, contributing significantly to my personal growth and resilience in everyday life.
M
Corporate Lawyer
Before starting therapy with Sabbir, I was struggling with time management, low motivation, and constant overthinking. I couldn’t bring myself to do my daily tasks, I felt isolated, and most days I was glued to my bed. Over time, I started spending more time with my loved ones, focusing on the goals we set together, and making more productive use of my time.
A
Bayes Student
Sabbir isn’t your usual therapist who’ll let you sit around and ramble. He would positively challenge my thoughts, allow me to view things from a different perspective, and he continuously guides me to strive to achieve my goals. He provides insightful guidance and effective tools that allow me to handle my difficulties gradually and with confidence.
Y
Software Engineer
I came to the UK as an immigrant, worked days and nights while training, and raised a son with autism in a system that often doubted him. This lived experience shapes how I support every client: practically, compassionately, and without judgement.
I’m a UKCP-registered psychotherapist and therapeutic coach (EMCC), with decades in NHS and community mental health, supporting thousands of people through complex emotional and life challenges. This depth ensures that we can work with pressure, stress responses, and patterns, not just targeting surface-level productivity.
I’ve walked the journey from diagnosis to adulthood with my autistic son, and have worked in the NHS neuro team for many years. These practical experiences have strengthened my skillset in supporting ADHD and other neurodivergent profiles, including AuDHD and dyslexia, not “fixing” them.
I work with students, carers, professionals and leaders alike. Whether your goal is to stabilise your day-to-day routine or to thrive in a demanding role, we’ll build a plan that fits your preferences and needs.
Culture, faith, identity, and family context matter. I bring a culturally aware approach, so you don’t have to leave any part of yourself at the door.
We’ll set practical goals (planning, prioritising, follow-through, boundaries), and we’ll also work with the deeper patterns that keep you stuck—so change is sustainable, not just a short-lived boost.
I offer face-to-face coaching in Central London and online sessions for clients across the UK (and internationally). You can choose what best supports your schedule, privacy, and consistency.
Locations (in-person):
A simple 3-step process to lasting change
Get to the root
In our first extended session, we explore your story in depth—your background, strengths, challenges, and the patterns that keep showing up. Together, we identify the root of what’s been holding you back, so we know exactly what we’re working with.
Create your system
Based on what we discover, we design a personalised structure—practical strategies, habits, and boundaries that fit your real life. I hold you accountable to the changes you want to make, so progress becomes consistent, not accidental.
Strengthen & sustain
As you put your system into practice, we track what’s working and what needs adjusting. I support you through the difficult moments—so new patterns take root and lasting change becomes your new normal.
Personalised coaching for your mind and momentum.
With Sabbir’s support, my confidence soared and within six months my income had grown fivefold
I won’t promise miracles. However, many clients report that with neuroaffirming coaching for ADHD and executive function, they often experience:
If you’re ready to work with your brain (not against it), take the first step today.
Most people come to me after years of trying to figure it out on their own; reading the books, downloading the apps, and telling themselves they’ll try harder.
What makes this different is that we are not just talking about the problem; we are actively building a framework around how your specific brain works. You will leave each session with something concrete: a system, a script, a reframe, an experiment to run before the next time we meet. The conversations in our sessions are not just that, but provide the basis for you to find direction and navigate your neurodivergence.
No. A diagnosis can be clarifying and I am happy to discuss what that process looks like if you are pursuing one, but it is not a requirement for coaching. Many of my clients come with a strong sense of their own neurodivergent profile, and lived experience with executive function, time blindness, and emotional dysregulation, without a formal diagnosis. We work with what is actually showing up in your life, not with what is on a letter.
Because most productivity systems were not designed for ADHD brains. They assume consistent motivation, linear planning, and reliable follow-through, which are exactly the things that are hardest when you have executive function differences.
What we build together is designed around your actual patterns: your high-energy windows, avoidance triggers, and above all, your specific friction points. We also build in failure recovery, so that when a hard week happens, it does not erase everything.
This is therapeutic coaching, a forward-focused and practical way of working, oriented around specific goals and changes you want to make in your daily life.
However, because I am also a registered psychotherapist, I can work with the psychological dimensions which sit underneath the practical ones, including shame, self-criticism, and patterns that have built up over years of feeling like you are failing a test designed for someone else. If at any point I feel that deeper therapeutic work would serve you better, I will tell you honestly.
This is one of the most common concerns I hear, and I want to be direct: high-functioning does not mean fine. Many of my clients are succeeding by external measures while running on empty internally, exhausted by the effort it takes to keep things together, experiencing imposter feelings, losing relationships or health to the pressure of maintaining performance. The mask is real. The cost of it is real. We will take both seriously.
The first session is longer than subsequent ones. We use it to map your story properly; not just the presenting problem, but the patterns underneath it, the things you have already tried, your specific ADHD profile, and what you actually want your life to look like on the other side of this. From there, we agree a working focus and I will have a clear sense of what approach will serve you best. You will not be doing all the talking.
